Tarot in Wonderland — Down the Rabbit Hole and Into the Major Arcana
"Curiouser and curiouser," said Alice — and she hadn't even seen the tarot yet.
Lewis Carroll's Wonderland has always been more than a children's story. It is a journey through the unconscious, a hall of mirrors reflecting the absurdity and wonder of being alive. The characters Alice meets — the Cheshire Cat who grins without a body, the Mad Hatter lost in an eternal tea party, the Queen of Hearts who sentences first and asks questions never — are archetypes. They always were.
Tarot in Wonderland makes that connection explicit, placing the classic illustrations of Sir John Tenniel — the original, definitive images of Alice's world — into the framework of the 22 Major Arcana. The result is a deck that feels like coming home to a dream you've always half-remembered.
Sir John Tenniel's Illustrations, Reimagined
What makes this deck extraordinary is its artwork. These are not new interpretations or modern reimaginings — these are Tenniel's original Victorian engravings, the images that have defined Wonderland in the imagination of readers for over 150 years. Every line carries the weight of that legacy.
Placed within the Major Arcana, they reveal something that was always there: the Cheshire Cat's knowing grin belongs on a card about hidden wisdom. The Mad Hatter's chaotic tea party is the perfect image for disrupted time and unconventional thinking. Alice herself, falling endlessly down the rabbit hole, is The Fool — stepping into the unknown with wide eyes and no map.
The Deck
- 22 cards — the complete Major Arcana
- Sir John Tenniel's classic Alice in Wonderland illustrations
- 350gsm premium paper — rich, durable, beautifully printed
- Envelope box presentation — elegant and giftable
- For curious minds and dreamers of all ages
How to Use It
- Daily draw: Pull one card each morning and ask: which Wonderland character is walking with me today, and what are they trying to show me?
- Storytelling spreads: Use the deck narratively — let the characters tell a story across multiple cards, as Carroll himself might have done.
- Creative inspiration: Writers, artists, and dreamers will find this deck a rich source of imagery and metaphor for any creative project.
- Introduction to tarot: The familiar characters make this an inviting, accessible entry point for anyone new to the Major Arcana.
Who Is This Deck For?
Tarot in Wonderland is for lifelong Alice fans who have always sensed the deeper magic in Carroll's world, tarot readers who love literary and illustrated decks, anyone who believes that the best stories are also maps of the soul, and gift-seekers looking for something truly enchanting. It is also a perfect deck for children and young adults being introduced to tarot for the first time — the familiar faces make the archetypes immediately approachable.
We're All Mad Here
The Cheshire Cat was right, of course. We're all a little mad. And the tarot has always known it — which is precisely why it begins with The Fool, stepping cheerfully off the edge of a cliff into whatever comes next.
Down the rabbit hole you go.
Available now for €17.50.